Atlanta-based photostylist/producer Annette Joseph owns an abstract skill which keeps us hooked onto our favourite shelter magazine publications: the ability to breathe life into interior spaces. My very first encounter with Joseph was in a private mock photo styling session at which I observed her artistry in actions. It was at that instant I realized how much I took for granted the effort that goes into creating a interior area magazine-ready.
I often look for her name in the styling credits since I read some of my favourite shelter magazines, including Better Homes and Gardens, Atlanta Magazine, and Renovation Style Magazine, and love the webpages so much more now that I am privy to what happens behind the scenes. In this informative article, Joseph teaches us on her craft and stocks tips and techniques for styling your home photographs.
Browse house layout photographs
Erika Ward: How do people and pets effect the overall mood hauled in a styled photograph?
Annette Joseph: Interior shots which include people (in this case, the homeowner) and pets really speak to me personally; they are the vital elements that essentially bring the picture to life.
Each protector magazine has its own preference regarding the usage of lifestyle shots, and if you browse a variety of these you may see which ones favor people walking through a room and which ones don’t. There are differing opinions on whether lifestyle shots add or distract from the area’s focus.
That I will say that as soon as you introduce life to the shooter that it complicates the process and becomes time consuming. But people and pets are my taste, and they add an element of fun.
EW: How does styling a photo for a magazine differ in staging a house for sale?
AJ: I’ve styled model homes but not staged homes available. So I can only talk to designing a model house versus photostyling. Working on designs for models is very much like producing a styling endeavor, except that the space is photographed in the conclusion of the process. Because I’m a stylist I just think in terms of designing a house or space to the last detail. Regardless of this being photographed or not, my rooms are always photo-ready. I can’t do it any other way.
EW: What are some of the vital elements which produce a space feel composed in photographs?
AJ: a feeling of order is quite important in a photograph; great composition, balance, and warmth are a key factors. But that is not all — it’s not that easy. When I use gifted photographers to produce a gorgeous image, it’s artistic and collaborative. A photo needs a soul, and discovering that soul in the house is what I do. It is not a thing.
EW:Give an example where you styled a photo to disguise a flaw in the space.
AJ: There are instances once the stream of a space is not ideal, but the majority of the spaces we photograph are beautiful to start. After the flow is not ideal the camera angle is really more important than the styling.
It is very difficult to design a shot to divert, after all you see everything in a photograph. I design shots to improve the attractiveness of a room, not divert from something unappealing.
EW: Why should a interior designer contemplate utilizing a stylist if shooting photographs for a portfolio?
AJ: every time a potential client sees your portfolio, then they ought to want to reside in a space that you just designed. This feeling ought to resonate through every picture in your portfolio no matter the room.
A professional can assist your customer to translate comfort, function, and great layout without them having to physically go to the space.
Simply put, stylist and designers work hand in hand to tell a story and evoke feelings through interior photography.
Interested in styling your property? Start with a small vignette to add confidence. Many of the items pictured above are bits you might already own.
Having a wall mirror, trendy lamp, vases, books, and blossoms you are able to make a stunning feature in any area of your property.
Annette Joseph’s photostyling tips and tricks
1. Photograph your rooms in pieces. Looking at your room from a photograph gives you an objective view of the space.
2. When photographing multiple rooms, use a color thread throughout every room to create the photo story come together.
3. Less is more.
4. If you like tchotchkes, corral them in a menu to get a cleaner look.
5. When creating a room appear lived-in, pull the chair out just a bit from the dining table. When shooting a bed ruffle the sheets somewhat.
6. Instead of purchasing flowers from a floral odor, purchase a mass of the same flower.
7. Continue to test each photo for equivalent balance and weight.
More: Home Photo Tips From the Pros